Your Supplement for Sales Vitality by Kelly Slater

Practice

Professionals PRACTICE. If you want to be a PROFESSIONAL seller, then you,
too, need to PRACTICE.

Golfers – basketball players- baseball players – actors – they all PRACTICE
to become exceptional at their craft.

So how does one practice being a seller? What things make a seller great?
Listening. To be a great seller you must be a good listener. You need to
hear everything a person is saying AND not saying. Be alert to the things
going on around you – everywhere you go. This is not easy. That’s why it
takes practice.

What else makes a great seller? Knowledge. Know everything you can know
about the product or service that you are selling AND your competitors. You
have to become known as an expert in whatever you do. Read newsletters,
blogs, and books about your industry. Keep up on current happenings and
future expectations.

What else? Networking. This can be one of the hardest things to keep up
with. All day long we see people, and now you want me to join a club or
volunteer or sit on a board? YES. Networking is mandatory and it takes
practice. Networking can be disguised as many different things though.
Pick up the book, “The Little Red Book of Selling”, by Jeffery Gitomer and
check out page 82, Principle 5. This will give you plenty of ideas on how
to practice Networking.

One of the most important pieces to practice is delivering on what you
promise. Practice giving the best service possible to your clients. This
will become easier every day, and will help to brand you as a professional
that people trust and will recommend to others.

There are a number of things that each of us needs to personally practice.
For some, it’s leaving effective voice mail messages. Maybe with you it’s
your cold call script. Or taking better notes. We all know what we need to
do to improve, and the only way to get better is to PRACTICE.

Please comment and share some of the ways you practice to be a better seller
– a Professional Seller.

Now, go sell something!

A TO DO List

It’s a must. And it must be written down and rewritten everyday. Whether it’s a pad of paper on your desk or dashboard or a fancy program on your computer or Blackberry it is THE one thing to do everyday. This will keep YOU accountable to YOU. To be the best seller you can be you must under promise and over deliver. But if you forget one small detail you run the risk of damaging your credibility and in sales all we have is our reputation.

One of the traits of successful sellers is to have a PLAN FOR THE DAY, make part of that plan your TO DO list. Don’t freak out when the list changes, because it will change quickly and often. I worked with a seller who keeps a TO DO list and was having time management issues with her list, “Some days it’s an entire page!” The way to help manage a long TO DO list is to PRIORITZE the list. Go over your list and number the items in order of importance, then start with number one. You’ll be surprised where number one falls on your list, it most likely will be halfway down the list.

This may seem elementary, but if you don’t do this, try it. It will make a difference. If you do make a TO DO list everyday, please comment and share with us how much of a difference it makes.

People buy from people they trust. Be someone people can trust and cover all of your bases. A daily TO DO list is a great way to “CYA”.

Now, go sell something!

I HOPE SO! What ever happened to the salespeople who asked questions about your business? Who sold solutions to the clients’ problems and challenges? Who LISTENED more than they TALKED?

I KNOW there are a few of us “dinosaurs” still out there. I KNOW there are people who get in their car every day and head out to solve problems and grow businesses by utilizing the products and services they represent. I KNOW IT! My fear is that there are too few.

If you take the time to read a blog like this and others, than you must be serious about your career in sales.

If that’s the case, then PLEASE don’t be one of those salespeople that takes a “one sheet” to a client as a proposal. You know the ones: They have the cute little clip art on the top then the bullet points of what the deal is – the price and a place for the business to sign. There are salespeople who stand at the copier for 20 minutes before they head out in the morning and take these things all over town!

Don’t do it! Make an appointment. Prepare for the appointment. Dress for the appointment. Listen. Take notes. Then, go back to your desk, consider everything you have just learned and put together a SOLUTION BASED PROPOSAL.

You will stand out as someone who is professional and has something of value to offer. You will be more successful. Your closing ratio will increase. YOU WILL BE A DINOSAUR! Join us, won’t you?

Now, go sell something!

The Recap

EEEEEEEEEEEK!  You mean I have to ask them how I did!
YES!  Every sale you make you have made a promise to your client to deliver something (at least you better have!)

Did you save them money in service calls, because your copier has a record for fewer service calls?  Maybe you saved them money because the printer you sold them uses less ink?  Perhaps the cell phone plan you sold them gives them more features for a better price?  Maybe the ad campaign you ran was supposed to bring in 10% more business this week.

Whatever it may be you first should have identified what that goal was.  Identify with your client what they want to get out of this agreement with you.  Make it specific, give a timeframe and make an appointment to check your work.  You HAVE to know when to “throw the party!”

A successful seller in today’s new economy will only continue to enjoy success if they sell solutions.  No matter what it is that you are selling, it must solve a problem, alleviate an expense or increase revenue.  In order to do this you have to ask your client tough questions, and get good answers.  Clients will not like this.  You are invading their privacy.  But be patient and persistent.  Explain that in order to help, you need certain information.

Make them be specific, how much would you like to save or increase?  When would you like to do this?  And be sure to qualify this, is this a realistic goal?  Write all of this information down and prepare your proposal accordingly.
Check in with your client often, if your plan is not on track to realize the predetermined results, better to revisit 2 weeks in than 2 weeks after the contract ends.

And finally, use your proposal to fashion your recap.  We agreed to save your company X amount of dollars in toner in 6 months time, after careful analysis, your company saved XX amount of dollars in toner in 6 months time.

It’s easier to sell a second contract to a client if you delivered on the first one.

Now, go sell something!